Driven by innovation, extravagance and the unrivalled mastery of the House of Gold, Piaget plays of shapes with audacity and free-spirit since the 1960s. The pure expression of Piaget’s family mindset to “Do what has never been done before”.

"One of the defining features of the collection was the unexpected variety of shapes of case and dial: ovals instead of round, horizontal and vertical or positioned at unexpected angles, rectangles of startling proportions, and most arresting of all, the trapeze-shaped watches. "

Since then, Piaget has continued to play its provocative play of shapes, respectful of the great heritage of Swiss watchmaking, yet always extravagant. Through the 1970s, new and precious jewelry watches could be square, octagonal, hexagonal, even trapeze, blending and re-shaping classic geometric forms.

In 1972, the gold watch originally called “15102”, favoured by Andy Warhol and later named for him, the Andy Warhol watch, took the form of a powerful distinctive cushion shape.

"In 1973, Piaget launched the gold jewelry watch that would inspire the Limelight Gala. It brought sophistication and fluidity to the traditional round case; the lugs broke out of the circle and flowed onto the bracelet, creating lines of light and life. "