The Swiss watchmaker LONGINES is delighted to welcome acclaimed Indian actress Sara Ali Khan as its new Friend of the Brand. With her radiant personality, effortless charm, and sense of style, Sara perfectly reflects the spirit of timeless elegance that LONGINES stands for.

Delhi, 17 December 2025: Since her debut in 2018 with the acclaimed film Kedarnath, Sara Ali Khan has become one of the most admired talents in Indian cinema. With standout
performances in hits like Simmba, Atrangi Re, and Zara Hatke Zara Bachke, she has showcased both versatility and charisma, earning praise from critics and audiences alike. A graduate of Columbia University with a degree in history and political science, Sara is admired not just for her acting, but also for her intellect and authenticity.

Celebrating the association Sara said, “I’m delighted to begin an association with Longines, a brand I’ve long admired because we echo similar values. Their timeless elegance, and their respect for legacy truly resonates with me. Longines values authenticity, celebrates grace and precision, and inspires confidence. I couldn’t be happier to join them as Friend of the brand.”

India has always held a special place in the Longines story. The brand sold its first watches in the country in 1878 and has since been
admired by generations of watch enthusiasts. Sara’s appointment strengthens this historic connection, bringing together Swiss
watchmaking tradition with the elegance and spirit of modern India. With this collaboration, Longines continues to celebrate individuals who embody elegance not only in style, but also in attitude: through authenticity, purpose, and grace.